Silverado/Sierra newsworthy current events and information reported in newspapers, news magazines, and syndicated sources.
| Infographic: Super Bowl ads that won and whiffed |
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Yesterday, 11:59pm
Filed under: Car Buying, Marketing/Advertising  Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost. Yesterday we reported that YouTube had crowned Chrysler's "Halftime in America" as the most watched car commercial from the Super Bowl (an M&M's ad nabbed the #1 most viewed overall spot). But YouTube views don't mean much to automakers that are trying to sell cars. They want to know if their multi-million dollar Super Bowl ad directly increased interest in the vehicles they're selling. To answer that question we have this infographic from car-shopping website CarWoo!. While we wouldn't blame you for guessing that Chrysler and Clint Eastwood drummed up the most car-shopper interest, you'd be wrong. According to the numbers crunched by CarWoo!, Chevrolet received the highest lift in consideration after the big game at 61 percent. Chrysler was second with a 26-percent lift and Toyota third at 25 percent. Brands with big ads like Acura, Volkswagen and Honda, however, saw no lift in interest after the Super Bowl. Chevrolet's performance here can be partially attributed to the volume of ads it ran before, during and after the Super Bowl. It was by far the most prolific auto advertiser. But not all of its ads were winners. While commercials for the Sonic, Camaro and Silverado contributed positive lift, the ad for the Volt did nothing to help raise the bottom line of consumer interest. Also interesting to note is the back-of-the-pack performance of Cadillac, which, despite boasting that its ad for the ATS was the most watched advertisement of all time, only saw a six-percent lift in interest. Follow the jump for the full infographic from CarWoo!. Continue reading Infographic: Super Bowl ads that won and whiffed Infographic: Super Bowl ads that won and whiffed originally appeared on Autoblog on Wed, 22 Feb 2012 17:59:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video] |
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Feb 10 2012, 5:01pm
Filed under: Car Buying, Truck, Etc., Marketing/Advertising, Videos, Work, Chevrolet, Ford  General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, however, the spot may not have had the intended effect of pushing more eyes toward GM products. According to TheCarConnection.com, the ad may have benefited Ford more than Chevrolet. Kelley Blue Book keeps an eye on which vehicles visitors to the site are interested in, and Ford saw an immediate uptick directly after the GM commercial aired. Ford didn't have a big Super Bowl ad this year. That wasn't all. Ford continued to see a swell in shopping in the days after the Super Bowl. Interest in the Silverado, meanwhile, rose slightly when the ad aired before leveling off during the remainder of the game and falling shortly thereafter. Interest in the F-150, meanwhile, continued to surge. According to TheCarConnection.com, the F-150 saw a greater boost in shoppers week over week while the Silverado fell off by 25 percent. Turns out Ford shouldn't have been so upset about the spot after all. Click past the jump to see the ad one more time. Continue reading Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video] Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video] originally appeared on Autoblog on Fri, 10 Feb 2012 11:01:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| GM marketing chief thinks there are only two truck companies: Chevy and Ford |
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Feb 09 2012, 12:42am
Filed under: Truck, Chevrolet, Ford, GM, Ram  The Super Bowl ad for the Chevrolet Silverado shows that the rivalry between Chevrolet and Ford still rages strong. But is there room for another brand or two to mix it up in the battle for pickup supremacy? Not according to General Motors marketing chief Joel Ewanick. Fox News reports that Ewanick said during a web chat on Jalopnik that "the two big players are Ford and Chevy." Ewanick added that it's like a presidential debate, saying "We want to have it with the other strong candidate - and we want to engage them and want them to engage us." A quick look at the numbers shows that Ewanick has a point. The Ford F-Series was the top dog in 2011, with 584,917 trucks sold. The Silverado came in second with 415,130 sales, but if you add the nearly identical GMC Sierra, General Motors makes the battle much closer with 564,300 unit sales. That's more sales than the Toyota Tundra, Ram full-size and Nissan Titan combined (even without the Sierra.) The Ram, also an excellent pickup, finished a distant third with a reported 244,763 sales. Still, Ram brand spokesperson Dave Elshoff insists that Ram trucks remain part of the equation, adding "across much of the west - where trucks are worked hard - it's Ram that's either number one or two in market share." We're not so sure that the truck battle is Chevy versus Ford and then everybody else, but it sure is nice to see GM and Ford getting a little chippy. It's a good bet that the chatter grows louder as the next generation Silverado and F-150 hit the auto show circuit in about a year. GM marketing chief thinks there are only two truck companies: Chevy and Ford originally appeared on Autoblog on Wed, 08 Feb 2012 18:42:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad |
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Feb 05 2012, 11:55pm
Filed under: Truck, Government/Legal, Marketing/Advertising, Chevrolet, Ford  Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford's protest. Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford." Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time. Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize." Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad |
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Feb 03 2012, 4:30pm
Filed under: Truck, Marketing/Advertising, Videos, Chevrolet, Ford  Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday. Today's commercial, entitled "2012," stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth. It's a well-done spot with lots of fun things to focus on - we're even amused by the soundtrack, which isn't what we'd immediately expect to hear as the backing music following life after an Extinction Level Event. Follow the jump to view the end of the world through Chevy's eyes. Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad originally appeared on Autoblog on Fri, 03 Feb 2012 10:30:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Autoblog Podcast #267 |
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Jan 31 2012, 10:45pm
Filed under: Podcasts, Government/Legal, Plants/Manufacturing, Audi, BMW, Chevrolet, Dodge, Ford, Mazda, Diesel BMW M goes Diesel, Ford Focus fleet sales numbers, California 2025 green car mandate Episode #267 of the Autoblog Podcast is here with Chris, Dan, Zach and Chris Paukert this week. Topics include the addition of diesel-powered BMW M models overseas, the surprisingly high fleet sales figure for the Ford Focus, and a new green car mandate coming out of California. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening! Autoblog Podcast #267: In the Autoblog Garage 2012 Mazda3 Skyactiv 2012 Chevrolet Silverado 1500 Crew Cab 2012 Audi A4 2012 Dodge Durango Citadel Hosts: Dan Roth, Chris Shunk, Chris Paukert, Zach Bowman
Runtime: 01:15:33
Get the podcast [UStream] Listen live on Mondays at 10PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback Email: Podcast at Autoblog dot com Voicemail: 734-288-8POD (734-288-8763) Review the show in iTunes and take our survey Continue reading Autoblog Podcast #267 Autoblog Podcast #267 originally appeared on Autoblog on Tue, 31 Jan 2012 16:45:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| A sneak peek at Chevrolet's plan for the Super Bowl |
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Jan 28 2012, 1:00am
Filed under: Marketing/Advertising, Chevrolet  It's the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors' largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game. Chevrolet has purchased seven spots. Exactly which vehicles will be featured and at what times is still stirring healthy debate at GM headquarters. "Every day, we're changing the spots of what's running where," said Chris Perry, Chevrolet's vice president of global marketing and strategy. "We're probably going to push it to the end." That comes Tuesday, Jan. 31 when NBC wants final decisions. Click past the jump to continue reading. Continue reading A sneak peek at Chevrolet's plan for the Super Bowl A sneak peek at Chevrolet's plan for the Super Bowl originally appeared on Autoblog on Fri, 27 Jan 2012 19:00:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Utah Chevy dealer calls on new pickups to help remodel showroom |
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Jan 18 2012, 1:31am
Filed under: Truck, Etc., Marketing/Advertising, Videos, Chevrolet  Pickup trucks and demolition are like the Reese's Cups in a Manly Man's diet: two great tastes that taste great together. John Watson Chevrolet in Utah whipped up its own treat when it needed to accelerate the deconstruction of its old building, grabbing four Silverado pickups of various specification to do the destructive honors. Whether or not the trucks in question had help from a certain orange excavator lurking in the background is beside the point - pretend demolition can be just as much fun as the real thing. You can get a glimpse of the tire smoking action in the video after the jump. Continue reading Utah Chevy dealer calls on new pickups to help remodel showroom Utah Chevy dealer calls on new pickups to help remodel showroom originally appeared on Autoblog on Tue, 17 Jan 2012 19:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Corvette ZR1-powered Chevrolet Silverado has us feeling sleepy |
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Jan 14 2012, 10:03pm
Filed under: Aftermarket, Performance, Truck, Etc., Videos, Chevrolet  Here we have the kind of sleeper that'll wake you up no time: a short-bed, four-wheel-drive Chevrolet Silverado with an LS9 from the Chevrolet Corvette ZR1. With dyno numbers of 510 horsepower and 504 pound-feet of torque, there's a jump of at least 205 hp and 169 lb-ft over the most powerful factory engine you can get in that truck. The result? Sound and fury, both of which you can get a taste of in the video after the jump. Continue reading Corvette ZR1-powered Chevrolet Silverado has us feeling sleepy Corvette ZR1-powered Chevrolet Silverado has us feeling sleepy originally appeared on Autoblog on Sat, 14 Jan 2012 16:03:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| These are your top 10 best-selling vehicles for 2011 |
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Jan 05 2012, 7:31pm
Filed under: Car Buying, Budget, Sedan, SUV, Truck, Chevrolet, Ford, Honda, Nissan, Toyota, Earnings/Financials  The figures have been tallied for the best-selling vehicle in the U.S. in 2011, and not surprisingly, the Ford F-Series pickup truck is king of the heap once again. Dealers sold a total of 584,917 F-Series units in 2011, beating out the second-place Chevrolet Silverado by 169,787 units. The Toyota Camry filled out the podium with 308,510 sales, which left the top three unaltered from their 2010 rankings. Fourth place went to the surging Nissan Altima, which jumped from its seventh place position last year. Likewise, the Ford Escape enjoyed a jolt in popularity as well. While the aging CUV took the 13th spot last year, the Ford sold 254,293 units to take fifth place in 2011. That bumped the Honda Accord and its Crosstour variant to sixth place. Interestingly enough, the Honda duo just barely beat out the Ford Fusion by 5,000 units. Were the two Honda models to be split, the Fusion would have easily knocked the Accord further down the list. Likewise, the Toyota Corolla and Matrix teamed up to edge out the Chevrolet Cruze for ninth and tenth places, respectively. Head over to The Examiner for a full chart detailing the top 20 best-selling vehicles in the U.S. for 2011. These are your top 10 best-selling vehicles for 2011 originally appeared on Autoblog on Thu, 05 Jan 2012 13:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| These are Detroit automakers' top-selling vehicles of 2011 |
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Jan 03 2012, 7:15pm
Filed under: Car Buying, Budget, SUV, Truck, Etc., Crossover, Hatchback, Chrysler, Ford, GM  The numbers are officially in for 2011, and once again, Ford, General Motors and Chrysler sold more pickup trucks than any other model. The Ford F-Series was the top-selling vehicle through November of last year with 516,639 units rolling off of dealer lots. That number handily trounces the Chevrolet Silverado in second place with 367,343 units sold. The Ford Escape and Ford Fusion fell into third and fourth places, respectively, leaving Ram Trucks to fill out the top five domestic automaker-built vehicles, with 218,750 units. All told, GM took five spots on the list while Ford walked away with four. Chrysler only managed to crack the top 10 with its Ram offerings. Overall, American automakers sold over 1 million pickup trucks last year, proving that in the land of (still) cheap fuel, The pickup truck remains king. Hit the jump for the complete top 10 list, complete with sales figures through November. Continue reading These are Detroit automakers' top-selling vehicles of 2011 These are Detroit automakers' top-selling vehicles of 2011 originally appeared on Autoblog on Tue, 03 Jan 2012 13:15:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| GM schedules 21-week idle of three truck plants |
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Dec 26 2011, 10:32pm
Filed under: Truck, Plants/Manufacturing, Chevrolet, GM, GMC  Four of General Motors' full-size truck plants, three of them in the U.S., will go intermittently silent for a total of 21 weeks in order to retool for 2013 model year production. The Fort Wayne, Indiana and Flint, Michigan plants have both been in the news lately as recipients of multi-million dollar investments for just this purpose. Fort Wayne will shut down for nine weeks over the course of 10 months, from January to October of 2012, while Flint will stop production for seven weeks from June to November, and the Arlington, Texas facility will be quiet from June to December for five weeks. The Mexico plant in Silao will find out its shut-down schedule next year. GM has been stockpiling a 90-day supply of its Silverado and Sierra pickups to make up for the loss of production. When the 2013 models arrive, unconfirmed reports indicate we can expect a new forced-induction V6, the continuation of the 5.3- and 6.0-liter V8s, and the 6.2-liter V8 going into the heavy-duty versions exclusively. GM schedules 21-week idle of three truck plants originally appeared on Autoblog on Mon, 26 Dec 2011 16:32:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Autoblog Podcast #260 |
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Dec 13 2011, 8:15pm
Filed under: Podcasts, Acura, BMW, Buick, Chevrolet, Dodge, Infiniti, Land Rover, Scion, Fiat Dodge Dart teased, Scion FR-S First Drive, Fiat 500 crash test, Acura NSX and ILX, BMW 6 Series Gran CoupeEpisode #260 of the Autoblog Podcast is here with Chris, Dan, Chris Paukert and Zach this week. Topics include the teaser images Chrysler has released of the 2012 Dodge Dart, our first drive of the Scion FR-S, the Fiat 500 crash test aftermath, A new Acura NSX and ILX, and the BMW 6 Series Gran Coupe. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening! Autoblog Podcast #260:
2011 Chevrolet Silverado 1500 LTZ Crew Cab 2012 Land Rover Evoque 2012 Buick Regal eAssist 2012 Infiniti M37 Hosts: Dan Roth, Chris Shunk, Zach Bowman, Chris Paukert
Runtime: 01:27:53
Get the podcast [UStream] Listen live on Mondays at 10PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback Email: Podcast at Autoblog dot com Voicemail: 734-288-8POD (734-288-8763) Review the show in iTunes and take our survey Continue reading Autoblog Podcast #260 Autoblog Podcast #260 originally appeared on Autoblog on Tue, 13 Dec 2011 14:15:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| These are the industry's most profitable cars and trucks |
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Nov 22 2011, 1:59am
Filed under: Car Buying, Earnings/Financials  At the end of the day, every mass-market automaker is nothing more than a company looking for profits. And while you can have a great-looking vehicle that performs well and draws critical acclaim, but if it doesn't sell and it doesn't have decent margins, it doesn't do the company much good. So when it comes down to pure profit, what automobiles are the biggest cash cows? That's what analyst Max Warbuton aimed to find out. With the help of his team at Bernstein Research, Warbuton looked at the automotive population and created this list of the twelve best money-makers since 1990. According to Automotive News, Warbuton said the top twelve cars and trucks all combine "high prices, huge volume and long periods of production that spread development costs over a long period." While we might quibble that not all of the entries are high in price, the volume side of Warburton's equation makes a lot of sense, especially considering that the Number One most profitable vehicle of all time is - glance back up at the lead image once more - the Ford F-Series. F-150 aside, all of the American full-size pickups did particularly well in this study, with the Ram 1500 and General Motors twins (Chevrolet Silverado and GMC Sierra) filling out the second and third place spots. (No surprise, given that body-on-frame vehicles like pickups and SUVs are known to be cash cows). German and Japanese automakers round out the top twelve, and we urge you to click through our attached image gallery to see exactly which vehicles have been raking in the most cash for their companies over the past 21 years. These are the industry's most profitable cars and trucks originally appeared on Autoblog on Mon, 21 Nov 2011 19:59:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| GM and Costco partner up to sell trucks |
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Nov 04 2011, 4:29pm
Filed under: Car Buying, SUV, Truck, Marketing/Advertising, Chevrolet, GM, GMC  Now you can get a deal on a big box at your local big box. Costco is offering its members discounted General Motors trucks and SUVs as part of a new "brand-awareness program" for the automaker, according to Automotive News. Eligible vehicles include the Chevrolet Silverado, Tahoe, Suburban, and Traverse, as well as corresponding GMC varaints, the Sierra, Yukon, Yukon XL, and Acadia. GM will offer Costco shoppers special prices that are roughly equivalent to those it extends to employees of automotive suppliers, but the discounts won't be as steep as the ones GM employees get. Costco will also be throwing in a $500 gift card to members who purchase a new vehicle through the program, which runs through January 3, 2012. With demand for large trucks and SUVs stagnating in recent years, the program seems like a no-brainer for GM, given that many Costco shoppers are likely prospective customers for these models. After all, you just can't fit a 36-pound roasted whole pig and an 96-roll case of toilet paper in the trunk of a Sonic. GM and Costco partner up to sell trucks originally appeared on Autoblog on Fri, 04 Nov 2011 10:29:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Chevy Silverado Realtree concept bound for SEMA [w/video] |
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Oct 27 2011, 9:31pm
Filed under: Concept Cars, SEMA Show, Truck, Chevrolet, Specialty, Diesel, Off-Road  If you'd like a little less SEMA-fication with your SEMA, then the understated Silverado Realtree Concept might suit. Developed with Realtree outdoor outfitters, with whom Chevrolet has had a seven-year relationship, the concept is based on the 2500 Crew Cab and aims to be "the ultimate hunting pickup." Powered by a Duramax diesel with a whopping 765 pound-feet of torque churning those 35-inch tires, we're thinking this thing can drag home whatever animal the crew of sportsmen inside can bag. Speaking of inside, the cabin completes the outdoorsy theme with dark cocoa leather seats bearing camouflage piping and blaze orange stitching. There's a teaser video and press release after the jump, and the real thing is just around the corner at SEMA. Continue reading Chevy Silverado Realtree concept bound for SEMA [w/video] Chevy Silverado Realtree concept bound for SEMA [w/video] originally appeared on Autoblog on Thu, 27 Oct 2011 15:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| GM confirms $275M investment in Ft. Wayne Assembly for next-gen pickups |
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Oct 26 2011, 9:31pm
Filed under: Truck, Plants/Manufacturing, Chevrolet, GM, GMC  General Motors has announced its final factory investment, a $275 million spend on the Fort Wayne, IN, plant that assembles full-size pickups. Back in May, the General promised it would be spending $2 billion on factory investments over the next year and a half. A series of announcements followed, with upgrades promised to the Chevrolet Corvette factory in Bowling Green, KY, engine plants in Flint and Bay City, MI, and a powertrain facility in Toledo, OH, among others. Most of GM's money will be saying close to home in the Midwest, with over $1.4 billion spent in Michigan, Indiana and Ohio. Today's announcement follows a previous earmark for production of the next-generation Chevrolet Silverado and GMC Sierra pickups. GM had already confirmed $328 million for Flint Assembly. Previous reports have indicated that GM will launch its redesigned pickups as 2013 models. For the entire press release, click past the jump. Continue reading GM confirms $275M investment in Ft. Wayne Assembly for next-gen pickups GM confirms $275M investment in Ft. Wayne Assembly for next-gen pickups originally appeared on Autoblog on Wed, 26 Oct 2011 15:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| Ford F-150 powertrains go head-to-head |
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Sep 27 2011, 2:59pm
Filed under: Truck, Work, Ford  In an effort to show off just how dominant its engines are in the 2011 F-150, Ford has put together a head-to-head comparison site showing how the 3.5-liter EcoBoost V6, 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 stack up against the competition. Start by selecting work or play, and then drag the slider to reflect how much you normally tow or haul. Surprisingly, you're in EcoBoost V6 territory all the way to 1,900 pounds of hauling and 6,000 pounds of towing. The 3.7-liter still pumps out an impressive 302 horsepower and 278 pound-feet of torque, and coupled with a claimed 23 mpg highway, things are looking pretty good. According to Ford, the V8 in the 2012 Chevrolet Silverado puts down 315 horses and 338 lb-ft, but only gets 22 mpg. Blow past the V6's capacities, though, and the F-150 can be armed with the 5.0-liter V8, which outdoes the Silverado 1500 across the board, and according to Ford, still gets very impressive gas mileage. Want to personalize your own comparison? Hit the link to check it out. Ford F-150 powertrains go head-to-head originally appeared on Autoblog on Tue, 27 Sep 2011 08:59:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| GM marketing boss not concerned with Ford EcoBoost success |
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Sep 07 2011, 8:30pm
Filed under: Truck, Chevrolet, Ford, GM, GMC
GM marketing boss not concerned with Ford EcoBoost success originally appeared on Autoblog on Wed, 07 Sep 2011 14:30:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
| AdSpotting: Chevy trucks give the silent treatment |
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Sep 01 2011, 9:01pm
Filed under: Car Buying, SUV, Truck, Marketing/Advertising, Chevrolet, GM  Company: General Motors Brand: Chevrolet Medium: TV (The Outdoor Channel) Ad Agency: Goody Silverstein & Partners Product: Chevrolet Silverado, Chevrolet Tahoe Campaign: Silverado Saturdays/The Official Truck What We Like: GM is showing viewers how its trucks should be used with regards to recreational pursuits. Hunting and fishing are activities that suit the full-size Silverado and Tahoe, and the soft-spoken ads help create the feeling that you're there with the guys and gals who enjoy these sports. The other team member on these excursions? Your Chevy truck. We also enjoy the fact that these ads aren't working too hard to get in your face or cram a message down your throat. Hunting and fishing are generally relaxing activities spent in quiet environments, and tone of the spots mirrors that perfectly. We can almost feel the damp morning air, and hear nature waking up around us as we prepare for the day. What We Don't Like: Your author isn't much of a hunter, but that won't temper our opinion here. In fact, we're having trouble finding anything wrong with the spots besides the fact that the duck hunters place their decoys right next to a boat ramp. Strategy: GM is going after a segment of the country that loves trucks and full-size SUVs. These ads air on The Outdoor Channel during a block of shows called Silverado Saturdays. Occasionally, the spots will also show up during other outdoor shows. The commercials show Chevrolet trucks being used in a manner that the viewer can relate to, and it's being done in a simple manner that manages to convey a subtly powerful message. Grade: A Watch the videos after the jump and give it your own grade below. *Update: Corrected Sundays to Saturdays. Continue reading AdSpotting: Chevy trucks give the silent treatment AdSpotting: Chevy trucks give the silent treatment originally appeared on Autoblog on Thu, 01 Sep 2011 15:01:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments |
Breaking News Feeds from Autoblog - Covering the Auto Industry and specifically tagged with popular truck terms containing Silverado and Sierra as can be seen here: http://www.autoblog.com/tag/silverado/
It is currently Feb 23 2012, 5:23am
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