I use diesel additive, but I get it at very good pricing from my oil supplier and don't buy the off the shelf varieties. I go thru about four to five 5 gallon pails a year, but then, I go thru about 21,000 gallons of diesel. The cost per application needs to be watched. For me, it averages around 2-3 cents added cost per gallon of diesel for fuel additive for the stuff I use. Recommended dosage at 1 oz per 15 gallons of diesel for summer and 1 oz per 7.5 gallons in winter. Cost effective for my needs. Lubricity is hardly an issue nowadays, as almost all diesel is getting some level of biodiesel in it, and a simple 2% biodiesel raises lubricity significantly higher than anything you can buy off the shelf. And fuel system components have been designed around lower lubricity diesel anyway. But fuel system cleaning is as important as it ever was, and water issues have cropped up more frequently since the advent of ULSD. An additive may not be totally necessary, but is sound advice if one is dealing with poor fuel quality or winter conditions. All it takes is a bad load of fuel and sitting along a roadway changing a fuel filter at -20F to convince anyone.